Use cases
What marketing automation actually fixes.
Lead scoring and nurture sequences
Move prospects toward sales-ready automatically, based on real behaviour.
Campaign orchestration across channels
Email, ads and in-app messaging coordinated from one plan, not run separately.
Lifecycle and retention marketing
Onboarding, upsell and win-back flows that trigger on customer behaviour.
Marketing-to-sales handoff and attribution
Clean handoff into CRM, with reporting on what campaigns actually drive.